In recent years, the popularity of online casino gambling has exploded.

However, changes in leisure behaviours are not uniform across the world’s different populations. So, why is there such a boom in demand for online casino items in various countries?

This question’s answer is actually rather complicated.

Many governments have constructed legal and cultural barriers against online gambling, assuming that it will lead to social decay. Of course, online betting is prohibited in places where Islam is widely practised, but even in mostly Christian countries, there are differing perspectives on the moral implications of distant gaming. In the worldwide iGaming industry, licencing is also a key cause of contention. Only a few governments have adequately controlled the business and grasped the nettle that is online gaming. The UK and Maltese governments have reaped billions in taxes and fees as a result, and have been able to shape the fledgling business to their liking.

It is far more frequent for governments to turn a blind eye to the entire industry. Not overtly prohibiting internet betting, but also limiting the producers of domestic content. Many of today’s most thriving online gambling markets have sprung up in this grey area. When you add in the uneven effects of a once-in-a-century epidemic, it’s easy to see why mobile and PC gaming has become a global industry with players from all over the world.

which groups are more willing than others to sign up for all of the slots and Live Casino games available?

It’s easy to spot per capita trends in the Top 10 Casino Hungry Populations on Earth by looking at internet search data given by SEMRush.We study the ten countries with the highest online casino demand per person and speculate on why this is the case.

10. Denmark

The Danes are a liberal bunch, so it’s hardly unexpected that they’re enthusiastic players in a business that’s frequently regarded as shady. However, online gambling in Denmark has only just become fully regulated. Before the Danish Gambling Act was revised in 2018, it was impossible for Danish players to place an online wager on a variety of sports events or even bingo games! However, due to regulatory reforms, internet-based casino and sports betting content is now available.

One of the features that makes Denmark a gambling hotbed is the ability to gamble, although this does not entirely explain recent consumer behaviour. Denmark’s disposable income is considered to be among the highest in the OECD. So, surplus affluence could influence the Danish preference for depositing money in the dozens of casinos that have recently swamped the home market. In Denmark, technology is very widely used. It’s no surprise, then, that mobile casino betting is on the rise, with Denmark being among the top ten countries for online casino gambling.

9. United States of America

Current regulation changes can be directly blamed for the recent surge in online casino use in the United States. After the Supreme Court struck down the Professional and Amateur Sports Protection Act in 2018, each of the nation’s fifty state legislatures might vote on online sports betting legislation. As a result, online betting became allowed in 21 states, resulting in a massive increase in betting revenue across the country. Because huge athletic events like the NBA, NFL, NHL, and MLB, as well as casino play in resorts like Vegas and Biloxi, it’s no surprise that deregulation has resulted in an increase in demand for all types of online betting.

8.United Kingdom

Because the United Kingdom is often held up as a beacon of libertarianism, it’s no surprise that demand for online gambling services has remained strong. Gambling in the United Kingdom is regulated by the UK Gambling Commission. Although all kinds of gambling are lawful in the United Kingdom, internet casino operators are subject to stringent licencing requirements designed to safeguard the vulnerable from the dangers that gaming may cause. And that criminal behaviour has no place inside the gaming community. Because of this balanced approach to legislation, UK residents have simple access to the greatest casino providers in the world and can be confident that they are playing on trustworthy platforms.

7. Netherlands

The Netherlands is known around the world for its attitudes toward “coffee houses” and “late-night entertainment,” so it’s not unexpected that residents of this predominantly Protestant country like betting on casino and sports betting sites. In the Netherlands, recent legislation reforms have also driven an increase in interest in online gambling. The Dutch gambling authority, the KSA, began allowing commercial companies to sell online betting goods to the country’s citizens in 2021. Legal access to internet gambling sites enhances demand for betting items, as it does in many of the countries on this list.


For online casino executives, Canada is a dream come true. There are few other places on the planet where a liberal society combines high levels of personal prosperity with plenty of leisure time. Winters in Canada, for those of you who have never visited the land of the Maple Leaf, can be brutal.

The thousands of hockey players who ply their trade across Canada benefit from regular snowstorms and wind chills that reach -30 degrees Celsius. They do, however, mean that casino aficionados will have plenty of chances to partake in their favourite hobby. In recent years, Canadian law has been amended to provide Canadians with greater access to the world’s greatest betting sites. The First Nations Gaming Act empowers indigenous communities to control the gambling business on their traditional territory, resulting in the formation of organisations such as the Kahnawake Gambling Commission.

5. Armenia

In Armenia, online gambling has become a significant business. In terms of legality, online betting in the former Soviet Republic is a grey area. Long-standing local laws allow online casino gambling as long as it is provided by a foreign supplier. This approach contrasts with those of several of Armenia’s neighbours, where online betting is effectively prohibited in Azerbaijan and Turkey. As a result, it’s no wonder that Armenia hasn’t looked this liberal “gift horse” in the mouth and has gone wild with casino games!

There are, of course, very few techniques to ensure a profit at the roulette table or in the slots lounge. However, if you have the opportunity to participate in an activity that is not available to everyone around you, you may feel like a winner just for getting the chance to do so. The behaviour of Armenian gamblers over the last year demonstrates a deep appreciation for the liberties that they have.

4. Australia 

Australians like nothing more than a competitive game of Aussie Rules, Rugby, or Cricket, and this enthusiasm is matched by a desire for all forms of online betting. The laws of remote betting in Australia are not totally clear, with legislation left to the discretion of individual state capitals. The Northern Territory is widely regarded as having the most liberal regulations, yet even these only allow online sports betting platforms. If you want to play your favourite slot machine or table game, you’ll have to rely on feed from other countries. Given the severity of lockdown conditions in Australia during the Covid-19 outbreak, it’s hardly surprise that Australians have been searching for online casinos in droves over the last year.


Finland is an unusual addition to our list of countries where internet gaming has exploded in popularity over the past year. However, similar to the case in Canada, there are a number of country-specific variables that make Finns susceptible to the allure of online casino content. To begin with, the Finnish government is unconcerned about mobile and computer betting.

If you want to play the latest games from Microgaming, Evolution Gaming, or NetEnt, you can do so since the Finnish government has enacted a comprehensive regulatory framework for the industry.

Suomalaiset Nettikasinot (Finnish internet casinos) must follow rules comparable to those approved by the UKGC. In other words, Finns have access to some of the safest online gambling sites on the world.

Given that Finnish winters are among the hardest in the world, with the Sun not setting in Northern latitudes for three months, there’s plenty of time to settle in for a few spins in front of a crackling log fire!

2. Sweden  

ABBA, IKEA, and the sauna are all well-known in Sweden. Did you know, though, that Sweden is also home to many of the world’s largest online casino companies?

All three companies were founded in the Nordic technical powerhouse: Leo Vegas, Betsson, and Evolution Gaming. And the Swedish society’s perception of the online betting business reflects this sectoral success.

Swedes are unconcerned about spending their Krona on one of the various platforms sanctioned by the Svenska Spel. Sweden’s gambling laws have liberalised the sports betting, casino, and lottery sectors to the point where wealthy Swedes now conduct more web searches about remote betting than any other race except Kiwis.

This pattern of behaviour appears to be influenced by culture once again. Addiction to online debauchery appears to be a perfect fit for the fun-loving Viking nation, which has never been one to be concerned about the opinions of others.

1. New Zealand  

New Zealanders have to be among the luckiest people in the planet. They dwell in The Hobbit’s world and are surrounded by breathtaking scenery on a daily basis. However, you might not believe that New Zealanders love soaking up some adoration in the lounges of one of the hundreds of sites that offer online gaming to the Southern nation. However, according to SEMRush data, New Zealanders conduct more online searches for online casinos than anyone else. As a result, it’s easy to see why so many of the world’s greatest casinos are now looking to do business in New Zealand.

These results are likely to be influenced by a number of factors.

New Zealanders have a lot of spare cash burning a hole in their pockets, but little to do with it. New Zealand, as one of the world’s most isolated island nations, can grow monotonous after a while (even considering the natural wonders on the doorstep). Remote betting is becoming increasingly popular as a result of this desire for thrills and the fact that the Gambling Act of 2003 permits Kiwis to legally play on foreign online casino sites.

When you combine these factors with New Zealand’s ultra-liberal political climate, you get an international  hotbed!